Puma Launches ‘Instituto’, NEYMAR JUNIOR’s Latest Signature Shoe Inspired by a Community Center Empowering Underprivileged Youth

“PUMA’s ‘Instituto’ Collection: Neymar Jr.’s Tribute to Empowering Underprivileged Youth”

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Global sports giant PUMA has just unveiled an exceptional collection in collaboration with Instituto Neymar Jr., a community center founded by football sensation Neymar Jr. This remarkable initiative aims to provide support to underprivileged youth residing in Neymar Jr.’s hometown of Praia Grande, near Santos, Brazil. The collection includes a special edition ‘FUTURE INJR’ football boot and a range of clothing and accessories, all inspired by the young talents at the Instituto.

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The Creative Process: In a heartwarming display of creativity and inspiration, PUMA engaged the children from Instituto Neymar Jr. to actively contribute to the design of this unique collection. These young minds were given the task of expressing what Neymar Jr. means to them and how he has been a source of inspiration. The resulting graphics, a fusion of their imaginative artworks, have been thoughtfully incorporated into the collection’s design.

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The journey from the initial drawings to the collection’s official launch took approximately 18 months. Furthermore, the names of these talented children will be prominently featured on the insoles of the football boots and the back neck sign-off of the collection’s t-shirts, giving them a sense of pride and ownership in this collaboration.

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Neymar Jr.’s Perspective: Neymar Jr. expressed his deep attachment to Instituto Neymar Jr., stating, “The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future. I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots they designed for me.”

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The Ingenious Boot Design: The ‘FUTURE INJR’ football boot features an adaptive FUZIONFIT360 upper, incorporating dual mesh, stretchy knit, and PWRTAPE technologies. This innovative combination secures the foot in a snug, supportive fit, whether worn with or without laces. Engineered 3D textures strategically placed on the boot enhance ball grip and control, while the dual-density Dynamic Motion System outsole provides improved stability, agility, and traction.

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A Sustainable Choice: As part of PUMA’s commitment to a sustainable future, the ‘FUTURE INJR’ football boot is crafted with a minimum of 20% recycled materials, making it not only performance-driven but environmentally conscious as well.

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Explore the Neymar Jr. Instituto Collection: The Neymar Jr. Instituto Collection offers a diverse range of items designed by the children from Instituto Neymar Jr. This includes training tops, pants, jerseys, shorts, hoodies, cotton tees, backpacks, baseball caps, shin guards, and footballs available in both kids and adult sizes.

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Don’t Miss Out: Celebrate the essence of football and the noble mission of Instituto Neymar Jr. with the Neymar Jr. Instituto Collection, available for purchase starting from September 7th at PUMA stores and online at PUMA.com. Join the cause and empower underprivileged youth while embracing football with style and purpose.

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