Neymar, the star player for Paris Saint-Germain, rocked out in statement fashion to the Balmain Menswear Fall/Winter show on Friday night, bringing the bling to Paris Fashion Week.

Neymar frequently attends Paris Fashion Week; in the past, he was seen with David Beckham at a Louis Vuitton presentation and with his Brazilian teammate Dani Alves at an Off-White show.

This time, the PSG striker stood out in that unmistakable mirrored jacket among a star-studded runway audience, surrounded by American actress Rome Flynn, Russian model Sasha Luss, and PSG friend Eric Maxim Choupo-Moting.

PSG has consistently participated heavily in Paris Fashion Week events, which has contributed to the club’s reputation as the streetwear and lifestyle leader of world football. Star players attending fashion events, designers and models walking down PFW runways wearing PSG-branded clothing, or even separate fashion shows held in the city—the collections by Indian fashion designer Manish Arora in 2018 and Koche’s distinctive participation in the launch of the away kit in the summer are just two clear examples of the club’s influence.