Lionel Messi’s Business Ventures and Impressive Net Worth

Lionel Andres Messi is widely regarded as the greatest football player of all time. However, he is not just a football legend but also an accomplished entrepreneur with a vast business empire outside the football field. As a serial entrepreneur, he continues to leverage his popularity to drive future business ventures. Explore Messi’s thriving business empire beyond football to gain insight into how successful El Pugna has become.

Global boutique hotel chain

According to Marca, Lionel Messi has invested in a global luxury boutique hotel chain named MiM. Since 2017, in partnership with Majestic Hotel Group, the football superstar has transformed iconic riverside properties into luxury accommodations.

Messi’s hotel chain is worth millions of dollars and offers water sports, golf, polo, and luxury yacht rentals. For instance, the $26 million 4-star hotel in Barcelona features 77 rooms with panoramic ocean views, with fees up to $144 per night. Additionally, there are other million-dollar hotels in Spain, Sitges, Ibiza, Mallorca, Baqueira, and Andorra.


Lionel Messi Fashion Store

In 2019, Lionel Messi teamed up with Ginny Hilfiger, Tommy Hilfiger’s sister, to launch an exclusive fashion and merchandise store called “The Messi Store.” According to Sports Bible, the e-commerce store will offer apparel, sportswear, and men’s and women’s clothing. The clothing line will also include limited editions with Messi’s exclusive signature. Messi himself models and promotes his brand on social networks. Additionally, Richard James, Savile Row’s personal tailor, has collaborated with The Messi Store to create a high-end veston collection.


Football Academy

Lionel Messi plans to establish his football academy in the Catalan village of Garraf, Culemania. The Messi Foundation is currently working on building a 20,000 square meter football training academy that will feature two football fields, changing rooms, parking areas, and accommodation.


Wine L10

Messi has also created a special wine collection called L10 Wines, which offers wines with intense fruit aromas. The L10 Malbec, for instance, features flavors of ripe red grapes with violet notes, while the L10 Premium Malbec boasts flavors of plum, cherry, vanilla, and rich chocolate. The exclusive wine collection is curated and produced in partnership with the Messi Foundation, with a portion of the proceeds going towards funding education and healthcare for disadvantaged children.

Playtime Sports Investment Company

Razmig Hovaghimian, a venture capitalist and long-time business partner of Messi, is the founder of the San Francisco-based sports investment firm, Playtime. Playtime’s main goal is to invest in football tech companies or football teams. So far, Playtime has invested in two soccer-based start-ups:, an interactive gaming website, and AC Momento, a marketplace app. Through this technology investment, Messi has committed to creating unique investments in the future after he retires.


Messi Experience Park

The Mеssι Exреriеncе Pаrk (MEP) is a $200 million partnership between MеdιaPrσ ExҺιbιtισns, PҺσеnix Grσᴜр, and Mеssι Management, spanning nine hectares in China. The park includes hotels, residential areas, virtual reality domes, flying theaters, and dark sightseeing experiences. Visitors can also enjoy soccer activities and extreme sports with cutting-edge technology, and the main attraction is the 12,000 square meter amusement park and 25,000 square meter public space.


Collaboration with Jacob & Co.

Forbes has reported that Messi has entered into a valuable contract with luxury watch brand Jacob & Co. In 2019, the brand collaborated with Messi to launch its first exclusively designed limited edition series: Epic X Chrono Messi. This series of 180 watches features a $150,000 diamond-backed version of the Epic X Chrono. The rare collection is adorned with the Argentina flag color scheme and the 10-minute marker on the dial offset in red to indicate Messi’s lucky shirt number.


Your lifetime deal with Adidas

According to The Sun, Adidas has signed a lifetime contract worth $10 million USD per year with the soccer superstar Lionel Messi. The German sportswear manufacturer has chosen Messi as the face of their brand. In 2015, Messi became the first footballer to release an Adidas sub-brand, in an exclusive, luxurious collaboration – Adidas Messi. These special edition sneakers have been sold worldwide at Adidas stores since 2017.


Currently, Mеssι is earning a huge salary playing for the wealthy French club Paris Saint-Germain and collaborating with top-tier brands, contributing to his multi-billion dollar business empire. With valuable business ventures, Mеssι’s net worth continues to grow and is currently estimated at up to 600 million USD.

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